ABM adds significant value to the efforts of startups, which frequently face financial and resource constraints. The following are the ways that startups might benefit from ABM. 1.1 Increasing ROI: When a business invests marketing funds wisely, account-specific targeting ensures that the dollars are spent where they will be most effective. According to an ITSMA poll, 87% of respondents believe that account-based marketing outperforms all other marketing investments. 1.2 Develop Stronger Relationships: Spend resources on developing stronger, more effective relationships with potential consumers. In other words, it strengthens their loyalty and retention. According to their statements, 84% of organizations who have benefited from ABM say that another technique that has helped is retaining and developing existing client relationships—via LinkedIn. Learn More: https://salesmarkglobal.com/account-based-marketing-for-startups/