Tech marketing, or MarTech, technology and marketing basically working hand in hand still disrupted the regular marketing techniques till date. MarTech tools from Google AdWords to MailChimp have unlocked the marketing process hence increasing the efficacy and efficiency of the campaigns. The generation of its own data together with the utilization of data from other sources causes the connection of ERP System with MarTech as a suitable and essential business approach for the companies that are willing to enhance their performances and grow. Now, in this article, let us have a glance at the reasons which can help you understand why you should integrate ERP and MarTech.