In today’s diverse B2B sales environment, simply selling a better product or service is not enough to guarantee a sale. Today’s B2B buyers expect something unique that meets the demands of their business, mission, and objectives. Optimisation of cross-sell and up-sell programmes uses data and analytics to present offers, thereby enhancing sales performance and customer satisfaction. Read the article - https://salesmarkglobal.com/personalization-in-cross-selling-campaigns/