Measuring ROI From Print Measuring the impact of your advertising in print media has always been a problem. It’s the same challenge whether your advertisement is in a newspaper, magazine, guidebook, pamphlet or even on an outdoor billboard. Here are some techniques that work particularly well for non-branding advertising that is directed at the Over 50s market. Provide unique webpages in your advertisement. This will enable you to determine how much attention and traffic your advertisement is generating. Easily linked to your existing website, a subdomain allows you to advertise in print and welcome those unfamiliar with technology, while still easily monitoring your results. https://over50smarket.com/trends/