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A Marriage Fraught With Dangers

Measuring ROI From Print Measuring the impact of your advertising in print media has always been a problem. It’s the same challenge whether your advertisement is in a newspaper, magazine, guidebook, pamphlet or even on an outdoor billboard. Here are some techniques that work particularly well for non-branding advertising that is directed at the Over 50s market. Provide unique webpages in your advertisement. This will enable you to determine how much attention and traffic your advertisement is generating. Easily linked to your existing website, a subdomain allows you to advertise in print and welcome those unfamiliar with technology, while still easily monitoring your results. https://over50smarket.com/trends/

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Although there are distinct advantages in consolidating the two functions, as with all changes, there are dangers as well. The major downfall of combining Marketing and PR to leverage off better technology is that when you are not marketing a product directly and instead selling through association, you can create a sense of mistrust amongst consumers. There is a very distinct impact on the authenticity of your messages and the credibility with which they are received. The result – the content creator loses audience trust. Spam is another way to harm your market. In the past, it was one of the easier ways to expand your reach. In the current market, such an act is seen as dated and annoying. There is a fine line between delivery, and over-delivery. If you overuse these channels for Marketing purposes, you destroy them for PR messages that may be necessary tomorrow. What PR and Marketing need to do is either retain separate channels, or find a balance in content creation. https://over50smarket.com/trends/

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