The Over 50s are the world’s largest and fastest growing financial powerhouse. This age group is a vital segment for every business, large or small. However, the competition to get the attention of the Over 50s is intense and your advertising needs to meet their particular psyche or it will be overlooked or worse, it could act as a negative influencer. This hands-on workshop will show you what works in advertising to the Over 50s. The content is based on actual feedback from consumers about hundreds of real advertisements. We look at all the major media including Digital, Print, TV, Out of Home and Radio. Surprisingly, each has it’s unique features that appeal to the Over 50s. https://over50smarket.com/events1/