Consider this ‘amazing fact’ from the 2016/17 Magazine Media Factbook, published by the US based Magazine Publishers Association. According to the Factbook, magazines show the highest return on advertising spend by far. This is compared to TV, mobile advertising and even the current hero of web advertising – digital video. The same Factbook points out that advertising in print yields greater increases in brand awareness, brand favourability and purchase intent than online or TV advertising. The better performance of print is stark. The Factbook records 8% increase in brand awareness from print advertising compared to only 4% from online advertising and 5% from TV. https://over50smarket.com/trends/