ABM is a targeted marketing strategy focusing on specific accounts rather than a broad audience. This allows for tailored experiences and deeper connections. Organizations using ABM see an average increase in deal size of 171%. Account-Based Marketing requires alignment between sales and marketing and a strong understanding of target accounts. This leads to more relevant and meaningful engagements with stakeholders at all levels through highly targeted campaigns. Ready to transform your ABM strategy? Read the complete article - https://salesmarkglobal.com/differences-between-abm-and-traditional-marketing/#a7