Key metrics to evaluate the effectiveness of personalization efforts include: Conversion Rates: Determine the difference in conversion rates in relation to targeted offers as opposed to non-targeted ones. Average Order Value (AOV): Record these key variables before and after personalization techniques have been applied. Customer Lifetime Value (CLV): Monitor CLV as consumers who have been provided with personalized attention are likely to return to make repeat purchases. Customer Satisfaction Scores: Promote customer satisfaction with personalized offers by conducting surveys and using feedback tools. Retention Rates: Evaluate personalization’s effectiveness in retention and loyalty of customers in the long run. Read the article - Personalization Techniques for Cross-selling Campaigns https://salesmarkglobal.com/personalization-in-cross-selling-campaigns/