Social selling is not just a process of forwarding messages along the lines of informal organizational communication. That is another function of social media management: creating an authoritative profile on the sites that actively communicate with your audience. This can be achieved through: Content Sharing: Regularly share valuable information and articles that pass on knowledge to the readers. Thought Leadership: Offer your expertise in the subject as a specialist; provide information to the target audience. Relationship Building: Proactively seek customers out and learn their conditions and, if possible, the possibilities of solving them. Read more- https://salesmarkglobal.com/social-selling-for-demand-generation/