The retail industry is extremely competitive, making it difficult for businesses to differentiate themselves. This situation has only gotten worse as consumers have moved online, initially for convenience but now out of necessity due to lockdown and social distancing. With every company offering a variety of products (and services) to meet modern-day customer needs, the industry is experiencing a data surge. Smart data utilization is required to increase business value, and one of the best ways to do so is to focus on data quality management- Shamayun Miah. https://shamayunmiah.com/optimizing-data-quality-in-a-successful-retail-business-shamayun-miah/