Customers are usually the focus of retailers, as evidenced by the dedication and excitement with which staff in the retail industry attend to customers. Employees are taught to be attentive and courteous, and they are encouraged to learn in-depth so that they may better satisfy their customers’ requirements. Customer feedback aids in the development of future marketing strategies and retail operations that have an impact on overall supply chain management- Shamayun Miah. https://shamayunmiah.wordpress.com/2022/05/31/big-data-impact-on-the-retail-sector-shamayun-miah/