Businesses were battling to stay relevant in a saturated market a few years ago when the holistic marketing approach appeared. The model's USP was to focus on the full organization and have all functions work together toward a shared goal so that customers received a single cohesive message whether through corporate communications, marketing, or social media. This method considered marketing as an important firm function that is just as important as the other functions in creating a unique brand image and a positive customer experience. Given the market saturation levels and the requirement to remain profitable in it, this technique appears to be optimized for merchants- Shamayun Miah. http://www.articles.howto-tips.com/How-To-do-things-in-2020/retail-marketing-holistic-approach-shamayun-miah