The most preferred products aren’t always the best fit for a portfolio. MaxDiff reveals what customers value most, but ranking individual items isn’t enough for portfolio decisions. Combining MaxDiff with TURF Analysis helps identify combinations that maximize unique customer reach while reducing overlap between similar choices. Read the full blog to learn more about how MaxDiff + TURF can help you build better portfolios. Visit: https://analytics-team.com/maxdiff-turf-analysis-better-portfolios/