Agar Agar is a natural, plant-based gelling agent derived from red algae. It is widely used in culinary applications, particularly in desserts, as a vegetarian alternative to gelatin. Known for its ability to form firm gels, Agar Agar is also used in microbiology as a culture medium, and in various industries such as cosmetics and pharmaceuticals for its stabilizing properties. It is tasteless, odorless, and rich in fiber, making it a popular ingredient for health-conscious recipes.