Generative AI refers to artificial intelligence that can generate new data from existing data. Unlike traditional AI, which only analyzes data, generative AI can generate new insights and patterns. This capability is especially valuable in finance, where data is huge and constantly changing. There has been a tremendous increase in the use of AI in finance. According to a report by PwC, 52% of financial institutions are investing heavily in AI and machine learning technologies. This trend is driven by the need for better data analytics, improved decision-making, and improved customer experience.