The Significance of Website Analytics: Using OptFirst to Measure Success and Make Data-Driven Decisions We, at OptFirst, are aware that the foundation of your online presence is your website. But how can you tell if your website is putting in the necessary amount of effort? Website analytics can help with that. http://www.optfirst.com/the-significance-of-website-analytics-using-optfirst-to-measure-success-and-make-data-driven-decisions