Approach To Select the Best Place For Custom Jewelry In India The recognition and popularity of custom jewelry is flourishing not only in the USA and the European markets but also in India, mainly because custom-made jewelry allows the customer to create his or her own unique shopping experience. When you go out to purchase custom-made jewelry, not only do you select the design and the setting in which gemstones are set, but you also select the type of gemstones, the grade of gemstones, and the precious metal used in the jewelry.