Customer experience is the way a customer perceives their interactions with a company. It’s often said that customer experience is the new marketing, and with good reason. In today’s digital world, customers are more empowered than ever before. They have access to an unprecedented amount of information and can easily switch between brands. In order to stand out, companies need to provide an exceptional customer experience. This means creating a seamless, convenient, and personalized experience for each and every customer. There are many benefits of focusing on customer experience. For one, it can help you attract and retain customers. Good customer experience leads to repeat business and positive word-of-mouth referrals. Additionally, happy customers are more likely to give companies valuable feedback that can be used to improve products and services. Investing in customer experience is also good for your bottom line. A study by Walker found that by 2020, customer experience will overtake price and product as the key brand differentiator. And another study by Bain & Company found that improving customer satisfaction rates by just 5% can increase profits by up to 95%. It’s clear that the future of customer experience is bright. Companies that focus on providing an outstanding customer experience will be well-positioned to succeed in the years ahead.