Typography plays a crucial role in logo design as it communicates the brand’s personality, values, and message. Here are some key considerations when using typography in logo design: Choose a font that aligns with the brand: The typeface should reflect the brand’s identity. For a formal and professional image, serif fonts may be suitable, while sans-serif fonts convey a modern and minimalist feel. Script or handwritten fonts can evoke elegance or playfulness, depending on the brand’s tone. Focus on readability: Ensure the chosen font is legible, even at small sizes or when scaled down. Avoid intricate or overly decorative typefaces that may hinder readability. Create a unique and recognizable look: Customizing or modifying fonts can help create a distinctive logo. Adjusting letter spacing, creating ligatures, or adding unique elements can make the typography stand out. Balance and hierarchy: Establish a visual hierarchy with font sizes, weights, and styles to guide the viewer’s attention. The brand name or key message should be prominent, while supporting text or taglines can be presented in complementary fonts. Consider versatility and scalability: A logo should work across various mediums and sizes. Ensure the typography remains clear and retains its impact when scaled up or down. Typography is a powerful tool in logo design, and thoughtful selection and execution can result in a visually appealing and impactful brand identity. Website : https://www.subraa.com/