1. Create Compelling Headlines 2. Add live chat or chatbot 3. Remove unnecessary form fields 4. Offer something of value in return for customer email/phone 5. Do A/B testing to check any changes made 6. Make Navigation Easy to Use 7. Add Social Proof via video or actual screenshot 8. Offer a Lead Magnet in exchange for customer email 9. Strengthen your Call-To-Action (CTA)