If you want to see your consumers again and again, you must engage with them and develop personal relationships. A company's ability to maintain strong sales depends on its consumer base- Yisa Bray. In the pharmaceutical sector, using incentive points is the greatest approach to cultivating consumer loyalty. Many pharmaceutical firms in India are benefiting from increased foot traffic as a result of awards and discounts, even though it may seem a little strange and like something a convenience shop would do. This is how they go about it: