How to Make Your Small Business More Visible Online - Moolah Many entrepreneurs and small businesses today do not have a website or do not use it in conjunction with ongoing ad campaigns. Even if you have a location, you should make it visible to customers and capture their attention, as well as outrank your competitors' websites. Your website and a store have one thing in common. Both products and services require a high volume of traffic to thrive. Digital marketing is just as important for small businesses as traditional marketing methods. Furthermore, it is one of the keys to starting a profitable business. Backlinks are resources from other websites that point to your site. The number of links from other websites, in particular, has an impact on how your website ranks. On-page SEO is the practice of performing actions on individual web pages in order to improve search engine rankings and generate more visitors.