The Best Strategies for Generating Traffic to Your Website - Moolah The number of users who visit your website is defined as website traffic. It is classified as organic, direct, referral, social networks, email marketing, paid search, and paid media. The lifeblood of your website is traffic. Your site will not be able to stay afloat, let alone grow, without it. Remember that the more visitors you bring in, the more likely it is that people will find and click on your content, allowing you to generate leads and grow your customer base. It's impossible to improve or boost your website's performance if you don't know how it works. That's why it's critical to know where your traffic is coming from, how it's performing, and how well it converts. To determine key trends, prioritize developing patterns, and streamline your site, you can use website visitor tracking or site traffic checker and website traffic analysis tools such as Google Analytics.