SEO and SEM strategies will help you achieve greater results in terms of performance. With SEM you will go the fast way obtaining a better ranking on search engines by paid advertising. While SEO strategy will be doing the long-term work. Using SEO and SEM together lands the top organic SERPs and your company is driving even more visibility with an ad. First Page is a leading agency in Singapore that offers SEO and SEM services which helps businesses create a cohesive marketing plan and execute it well for better sales. Source: https://the-seo-expert.medium.com/using-sem-and-seo-to-build-a-winning-strategy-65b9d9fc6107