Burberry The Beat for Men eau de toilette spray is a woody, aromatic fragrance, opening with top notes of black pepper and violet leaves, which then seamlessly blend with a heart of bourbon, and finally the scent is rounded off with a smooth base of leatherwood. As one of the biggest names in British fashion, Burberry's fragrances are some of our most popular here at Fragrance Direct, and this Burberry The Beat for Men eau de toilette spray is a firm favourite amongst our customers for its deep, masculine aroma.21-year-old Thomas Burberry opened his own outdoor clothing store in Basingstoke in 1859, the Burberry fashion label was born. The infamous Burberry check was created in 1924, and was initially used as a lining in the brand's trench coats. In 2000 Burberry expanded into the world of fragrances, with the launch of its debut perfume Burberry Touch. Burberry's fragrance portfolio now includes Brit, London, Sport Eau de Toilette, and Weekend Men.