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James Cube

MartechCube

Beyond the basics, marketing budgets demand active attention and adaptability. Stephen Lackey shares keys for a high-impact strategy that evolves with your goals. Building and maintaining a marketing budget isn’t a once-a-year task. To get the most of your spend, you must combine careful planning with a willingness to pivot. Read complete article - https://www.martechcube.com/marketing-budget-mindset-shift/

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Mastering long-term B2B strategy while adapting to immediate demands: A blueprint for marketing leaders to drive impact and foster growth. B2B Marketing leaders wrestle with a host of challenges, chief among them: driving a high-quality sales pipeline, building beloved brands, and assembling world-class teams. But more than any other, one challenge causes us constant, acute pain. Read complete article- Short-Term Success in B2B Marketing https://www.martechcube.com/the-art-of-strategic-agility/

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