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Print is often cheaper and more targeted than digital

So why is it that print advertising is still so successful? The first thing to consider, which often comes as a shock to many digital marketers, is that targeted digital ad spending is expensive and print is often cheaper than pay per click advertising. Advertising on high demand websites or facebook pages can be expensive and is seldom as targeted as print advertising in specialty and niche print magazines. Print may not be as portable as online media, but it is more personable – and that makes a world of difference. Online media can lack the flexibility of reaching specific demographics. With research, a company can pick print publications and locations that are seen and engaged with by their target demographic on a daily basis. Certain people visit certain places, and these places are easily accessed by print media targeting, such as commuter advertising on trains and buses, school holiday deals on billboards near large schools, business cards for health and beauty in gyms and organic grocers, over 50s magazines in pharmacies…the list goes on. When it is done right, print advertising can also enhance online media and it can be used as a complementary system to reinforce digital and electronic forms of advertising. Effectively used, print media can be used to overcome some of the limitations of digital advertising. https://over50smarket.com/trends/

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