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Billes Jakes

B2B lead generation revenue targets

Learn how to calculate B2B lead generation revenue targets and determine exactly how many leads your company needs to reach $1M, $5M, or $10M in revenue. This guide explains the formulas behind predictable pipeline growth, including deal size, conversion rates, MQL-to-SQL benchmarks, and opportunity close rates. Discover realistic B2B benchmarks for SaaS, IT services, consulting, and manufacturing, and see how changes in deal size, lead quality, and win rates can dramatically impact your required lead volume.

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